The journey of the LOGO

It began with various sketches of various forms. No real directions, just ideas from thought.

Then we had inspired concepts by various sources: websites, other companies, social media, google images, etc.

Eventually, all of the imagery of flowers and design helped me create what would become close to our finalized product!

First, we tried an app called Ripl, where you can hire artists around the world to do digital work and we took a step in the right direction, but found it difficult to communicate exactly what we wanted from the designer and ended up with something we were not entirely happy with for a final result.

Finally and thankfully, we gave it over to our talented friend Pat Fatica and he did his magic! After a few preferential edits we ended up with the final design and we could not be more proud and happy! For more info on the digital transformation of our logo check out PatrickFatica.com and go under Graphic Design > Logo Development .